# Design Brief (locked via interview) The confirmed design direction from the Phase 4A interview. This governs the UX/UI redesign, design system, themes, and search experience. ## Direction in one line **An approachable, professional, "anyone can pick it up" email tool in the spirit of Notion & Arc — a polished, responsive web app that is fast and premium without being intimidating.** ## Confirmed preferences | Dimension | Decision | Design implication | |-----------|----------|--------------------| | Reference feel | **Notion / Arc, but professional** | Friendly, spatial, low learning curve — not a power-user speed tool (not Superhuman). | | Density | **Balanced** | Comfortable, readable rows; efficient but not cramped. | | Input model | **Pointer-first / discoverable** | Clickable UI is the backbone. Command palette + shortcuts are **accelerators for power users**, layered on top — never required. | | App metaphor | **Polished web app** | Exceptional in-browser experience; shareable URLs; no native-desktop assumptions. | | Platforms | **Desktop (Win + Mac/Linux), Tablet, Mobile** | **Fully responsive** is mandatory — layouts must gracefully collapse desktop → mobile. | | Default theme | **Dark-first** | Design primarily for a layered dark UI; light theme fully first-class (genuine white, not grey). | | Motion | **Subtle & smooth** | Gentle, quick transitions and tasteful micro-interactions. Respect `prefers-reduced-motion`. | | Colour personality | **Warm ∩ cool blend, green accent** | Accent built around **`#3ba31f`** (refined into an accessible ramp); neutrals lean subtly warm. | | Icons | **Clean line, rounded** (Lucide-style) | Consistent stroke weight, soft corners. | | Speed vs polish | **Balanced** | Polish is welcome only when it never costs perceptible speed. | | Audience | **Mainstream, power-capable** | Simple by default; power features revealed progressively. | | Accessibility | **Deferred (nice-to-have)** | AA basics baked in cheaply; deeper a11y is a pre-launch backlog item. See below. | ## The pivotal insight The original brief leaned "keyboard-first"; the interview corrected this to **discoverable-first**. That reframes the flagship **search** away from a syntax you must learn (`from:x after:y`) toward an **inviting, visual, assisted** experience — filter chips, live suggestions, and natural language — with the power syntax still available underneath. This single decision shapes the entire redesign. ## Accent colour note `#3ba31f` = rgb(59,163,31). It's a strong differentiator (most email apps default to blue) and bridges warm/cool. It will be developed into a full ramp (50→900); the **interactive** shade will be nudged for WCAG AA contrast on dark surfaces and on buttons, and green will **never be the sole signal** for selection/status (always paired with icon/shape) so the design is colour-blind-safe by construction. ## Deferred: accessibility Per the user, accessibility is a **nice-to-have to revisit before public launch**, not a hard requirement now. Cheap AA basics (contrast, focus rings, reduced-motion, non-colour-only state) are still baked in; high-contrast mode, full screen-reader semantics, font-scaling controls, and formal colour-blind audits are **backlog**.