# PRODUCT_RESEARCH.md — Job Application Tracking Market (2026)

> Phase 2 deliverable. Research conducted 2026-07-02 via web sources (linked throughout).
> Purpose: position Jobbjakt against the market and rank the features worth building next.

---

## 1. Market landscape

The market splits into five clusters:

| Cluster | Representatives | Model |
|---|---|---|
| **Tracker-first + AI resume** | [Teal](https://www.tealhq.com/), [Huntr](https://huntr.co/pricing), JibberJobber | Freemium SaaS; premium $29–40/mo |
| **Autofill / volume** | [Simplify](https://simplify.jobs/job-application-tracker) (autofill), [LazyApply](https://lazyapply.com/) ($99–999/yr), LoopCV (auto-apply) | Extension-centric |
| **Matching + copilot** | [Jobright](https://jobright.ai/blog/teal-review-2026-walkthrough-alternatives-and-faqs/) | AI job matching, resume tailoring, autofill |
| **Resume/ATS optimization** | [Jobscan](https://www.jobscan.co/) ($49.95/mo!), Resume Worded, Rezi | Match-score per job description |
| **Self-hosted / privacy** | [JobSync](https://github.com/Gsync/jobsync), [CareerSync](https://github.com/Tomiwajin/CareerSync), [career-ops](https://career-ops.org/), various [GitHub projects](https://github.com/topics/job-application-tracker) | OSS, local-first, often Ollama-based |
| **Email auto-tracking** | [Trackr](https://www.trackrjobs.com/), [G-Track](https://jobtrack-ai.com/gmail-job-tracker), Gmail [Chrome extensions](https://chromewebstore.google.com/detail/gmail-job-application-tra/lkpjngmdfncejiomkofogfdoppgifmkh) | Inbox scanning → status updates |

### Competitor snapshots

**Teal** — market leader for tracker+resume. Free: unlimited tracking, Chrome extension (50+ job boards), kanban (Saved/Applied/Interview/Offer/Rejected), 10 ATS templates, contact manager, ATS score (15 checks). Premium ($9/wk, $29/mo, [$79/qtr](https://www.tealhq.com/pricing)): keyword match scoring, AI bullets/cover letters, analytics. Cons reported: [billing-after-cancellation complaints, generic/hallucinating AI content, ATS failures on two-column templates](https://resumehog.com/blog/posts/teal-hq-review-april-2026-is-the-job-tracker-worth-your-time.html), [high-maintenance workflow, overwhelming UI, poor support](https://resumejudge.com/blog/tealhq-review/), no automation.

**Huntr** — best visual kanban + CRM layer. Free: 100 tracked jobs cap, unlimited base resumes, basic scoring. [Pro $40/mo](https://huntr.co/pricing): AI tailored resumes, unlimited cover letters, advanced matching/insights. 4.9★ extension (clip from any site + autofill). Cons: [must rebuild resume inside their builder, plain templates, free plan stops being useful fast](https://resumejudge.com/blog/huntr-review/), online-only.

**Simplify** — free autofill extension for 100+ ATS portals (Workday, Greenhouse, iCIMS), real-time keyword flagging, pipeline tracking. Execution-focused, light on CRM depth.

**Jobscan** — per-job resume match score (1–100, 30+ checks, "aim ≥75%"), cover-letter optimization report. Expensive ($49.95/mo). This single feature is the most-cited reason people pay for job-search tools.

**Email auto-trackers** (Trackr, G-Track, extensions) — scan Gmail, AI-classify (Applied/Next step/Rejected/Offer), auto-update statuses, apply labels. This is rapidly becoming table stakes; users love "zero manual data entry".

**Self-hosted OSS** (JobSync, CareerSync, career-ops) — privacy pitch ("no cloud, no telemetry, no account"), Ollama/local-LLM parsing, but all are far less complete than Jobbjakt: mostly CRUD + basic AI, no CV pipeline, no correspondence CRM, no rules engine.

### Standard vs premium features across the market

- **Table stakes (free everywhere):** kanban board, status stages, notes, basic contact tracking, browser clipper, export.
- **Premium (what people pay for):** per-job resume↔JD **match scoring with keyword gaps**, AI tailored resumes/cover letters, analytics (response rate, funnel conversion, time-in-stage), email/interview follow-up automation, autofill at scale.
- **Emerging differentiators:** inbox auto-tracking, interview prep hubs (question banks, scheduling, calendar sync — cf. [interview scheduling tools](https://www.selectsoftwarereviews.com/buyer-guide/interview-scheduling-software)), job-match scoring against a profile, salary/offer comparison.

### Recurring user frustrations (opportunities)

1. **Privacy/data anxiety** — sensitive career data on VC-funded SaaS; [breach/misuse concerns](https://www.saashub.com/compare-job-tracker-by-teal-vs-huntr). Jobbjakt's core moat.
2. **Paywall fatigue** — free tiers cap exactly at the point of seriousness (Huntr's 100 jobs, Teal's AI credits, Jobscan's 5 scans/mo).
3. **AI slop** — hallucinated skills, misspelled names, generic bullets; users want AI grounded in *their* real CV (Jobbjakt's structured-CV grounding is the right architecture).
4. **Manual data entry** — retyping jobs and statuses; solved by clippers + inbox scanning.
5. **Vendor lock-in** — resumes trapped in proprietary builders (Huntr), hard exports.
6. **Tool sprawl** — tracker + Jobscan + resume builder + calendar = 4 subscriptions; users want one hub.

---

## 2. Feature matrix — Jobbjakt vs market

✅ has it · 🟡 partial · ❌ missing

| Feature | Teal | Huntr | Simplify | OSS self-hosted | **Jobbjakt today** |
|---|---|---|---|---|---|
| Kanban pipeline | ✅ | ✅ | ✅ | 🟡 | 🟡 board view exists; status is free-text, no drag-drop canonical pipeline |
| Job capture from URL | ✅ ext | ✅ ext | ✅ ext | 🟡 | 🟡 server-side parse (Finn/NAV/LinkedIn/Jobbnorge + JSON-LD); no extension/bookmarklet |
| Inbox auto-tracking | ❌ | ❌ | 🟡 | 🟡 | ✅ **Gmail OAuth import + human review queue** (ahead of paid SaaS) |
| Contacts/recruiter CRM | ✅ | ✅ | ❌ | ❌ | 🟡 company-level only, no people entities |
| Resume/CV builder | ✅ | ✅ | 🟡 | ❌ | ✅ structured CV parse + templates + PDF export |
| Per-job tailored resume (AI) | 💰 | 💰 | 💰 | ❌ | ✅ **local-AI tailored drafts** (privacy-unique) |
| Resume↔JD match score + keyword gaps | 💰 | 💰 | 🟡 | ❌ | ❌ (handoff doc lists "missing-keyword analysis" as planned) |
| AI cover letters / messages | 💰 | 💰 | 💰 | ❌ | ✅ free, local |
| Follow-up reminders | ✅ | ✅ | 🟡 | ❌ | ✅ + rules engine (auto-ghost) — richer than most |
| Analytics dashboard (funnel, response rate, time-in-stage) | 💰 | 💰 | 🟡 | 🟡 | 🟡 basic stats endpoint only |
| Interview management (schedule, prep notes, calendar) | 🟡 | 🟡 | ❌ | ❌ | ❌ (only generic follow-up dates) |
| Calendar integration (ICS/Google) | 🟡 | 🟡 | ❌ | ❌ | ❌ |
| Salary/offer tracking & comparison | 🟡 | 🟡 | ❌ | ❌ | 🟡 salary text field only |
| Autofill applications | ❌ | ✅ | ✅ | ❌ | ❌ (out of scope — needs extension) |
| Multi-language (EN/NB) + translation | ❌ | ❌ | ❌ | ❌ | ✅ unique for Nordic market |
| Self-hosted / data ownership | ❌ | ❌ | ❌ | ✅ | ✅ |
| Mobile experience | ✅ apps | ✅ | ✅ | ❌ | 🟡 responsive-ish desktop web; no PWA |
| Export/portability | 🟡 | 🟡 | 🟡 | ✅ | ✅ JSON/CSV + daily export |

**Position:** Jobbjakt is already **ahead of every OSS competitor** and matches or beats paid SaaS on AI drafting, Gmail import, and data ownership. Its gaps versus paid SaaS are: match scoring, canonical pipeline/kanban UX, interview & calendar layer, analytics depth, capture friction (no extension), and contact-level CRM.

---

## 3. Market gap — what would make Jobbjakt significantly better than existing solutions

> **"The private, self-hosted career hub: everything Teal+Huntr+Jobscan charge $70–90/mo for, powered by your own local AI, with your data never leaving your server."**

No product today combines: serious tracker UX + inbox auto-tracking + local-LLM tailoring + match scoring + interview hub, self-hosted. Jobbjakt is uniquely ~60% of the way there.

---

## 4. Ranked feature ideas (value × effort)

Effort: S (<1 day) · M (1–3 days) · L (1–2 wk) · XL (>2 wk). Grounded in the Phase 1 codebase map.

| # | Feature | User impact | Effort | Notes |
|---|---|---|---|---|
| 1 | **CV↔job match score + keyword gap analysis** (per job: score, missing keywords, section coverage; reuse structured CV JSON + existing Ollama path) | ★★★★★ — the #1 paid feature in the market, free & local here | M–L | Backend has all inputs already; add endpoint + UI panel in job workspace |
| 2 | **Canonical pipeline + drag-drop kanban** (status enum/ordering, custom stages per user, drive board/badges from it) | ★★★★★ — core daily UX; free-text status blocks analytics too | M–L | Already on README wish list; needs migration for status normalization |
| 3 | **Analytics dashboard v2** (funnel conversion, response rate, time-in-stage, weekly activity, source effectiveness) | ★★★★ — retention feature; needs #2 for clean stages | M | Data all exists in `JobEvent` history |
| 4 | **Interview hub** (interview entity: rounds, type, scheduled time, prep notes, outcome; ICS feed/export + reminders) | ★★★★ — biggest functional gap vs SaaS | L | New entity + timeline integration; ICS is cheap, Google Calendar sync later |
| 5 | **Bookmarklet / minimal browser capture** (one-click "save to Jobbjakt" using existing `jobimport/preview`) | ★★★★ — kills the biggest friction (manual entry); full extension can wait | S–M | Server parsing already exists; a bookmarklet or share-target PWA is days not weeks |
| 6 | **Contacts (people) CRM** (recruiter/hiring-manager entities linked to companies/jobs/correspondence) | ★★★ | M | Natural extension of company recruiter fields |
| 7 | **PWA pass** (installable, mobile nav polish, share-target for job URLs) | ★★★ — mobile is where users check status | M | CRA supports PWA manifest; pairs with #5 |
| 8 | **Salary/offer tracker** (structured salary min/max/currency, offer comparison view) | ★★ | S–M | Currently a free-text field |
| 9 | **Smarter inbox** (extend existing Gmail review with AI status suggestions: "this looks like a rejection → move to Rejected?") | ★★★★ — compounds an existing unique strength | M | Classification via existing Ollama service |
| 10 | **Web push / digest notifications** (beyond SMTP) | ★★ | M | Needs service worker (pairs with #7) |

Deliberately **not** recommended: auto-apply bots (ToS/ethics/quality problems, LazyApply-style tools are poorly reviewed), building a full Chrome-store extension now (high maintenance; bookmarklet first), multi-provider cloud AI (undermines the privacy moat — keep local-first with optional cloud later).

## 5. Recommended implementation order (input to Phase 3 roadmap)

1. **Match score + keyword gaps** (#1) — flagship differentiator, builds on freshest code (structured CV).
2. **Canonical pipeline + kanban** (#2) — unblocks analytics, fixes daily UX.
3. **Analytics v2** (#3) — quick follow-on.
4. **Bookmarklet capture** (#5) + **PWA** (#7) — friction killers.
5. **Interview hub** (#4) — biggest new surface, schedule after the above land.
6. Then #9, #6, #8, #10 by appetite.

Engineering-health work (CI test whitelist, prod DB backups, god-controller decomposition) is tracked separately in `docs/SYSTEM_OVERVIEW.md` §15–17 and should interleave with feature work in Phase 3.

---

Sources: [Prentus tracker roundup](https://prentus.com/blog/we-found-the-5-best-job-tracker-tools-on-the-market) · [ApplyArc comparison](https://applyarc.com/compare/best-job-application-trackers) · [Teal pricing](https://www.tealhq.com/pricing) · [Teal reviews (ResumeHog)](https://resumehog.com/blog/posts/teal-hq-review-april-2026-is-the-job-tracker-worth-your-time.html) · [Teal cons (ResumeJudge)](https://resumejudge.com/blog/tealhq-review/) · [Huntr pricing](https://huntr.co/pricing) · [Huntr cons (ResumeJudge)](https://resumejudge.com/blog/huntr-review/) · [Huntr vs Teal](https://huntr.co/blog/huntr-vs-teal) · [Simplify tracker](https://simplify.jobs/job-application-tracker) · [Jobright review of Teal](https://jobright.ai/blog/teal-review-2026-walkthrough-alternatives-and-faqs/) · [LazyApply](https://lazyapply.com/) · [Auto-apply tools compared](https://blog.fastapply.co/auto-apply-jobs-tools-compared-2026) · [Jobscan](https://www.jobscan.co/) · [Jobscan pricing](https://onlineatschecker.com/blog/jobscan-pricing-2026-free-plan-worth-it) · [JobSync (OSS)](https://github.com/Gsync/jobsync) · [CareerSync (OSS)](https://github.com/Tomiwajin/CareerSync) · [career-ops](https://career-ops.org/) · [Trackr](https://www.trackrjobs.com/) · [G-Track](https://jobtrack-ai.com/gmail-job-tracker) · [Gmail tracker extension](https://chromewebstore.google.com/detail/gmail-job-application-tra/lkpjngmdfncejiomkofogfdoppgifmkh) · [Interview scheduling software guide](https://www.selectsoftwarereviews.com/buyer-guide/interview-scheduling-software) · [SaaSHub Teal vs Huntr](https://www.saashub.com/compare-job-tracker-by-teal-vs-huntr)
