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feat(plans): publish honest Free and Pro
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cesnimda
2026-08-15 18:04:18 +02:00
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docs/career-workspace-product-strategy.md
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@@ -279,24 +279,21 @@ Confirms the Architecture Proposal with the teardown's amendments. Decision summ
## 9. Monetisation Opportunities
**Context decision first:** this is currently a self-hosted personal/OSS-style product; Stripe work (Wave 5) is deferred pending product decisions. Monetisation strategy is therefore designed now, implemented only if/when the product goes multi-user SaaS. Design it now anyway — pricing architecture shapes feature boundaries.
**Current product contract:** the implemented public offer is exactly Free and Pro. Current surfaces do not publish a price, trial, billing interval or unlimited claim; configured Stripe Checkout owns commercial terms.
**The model, if/when SaaS: FlowCV's seam, our loop.** Free = full quality, singular. Paid = multiplicity + intelligence depth.
| | Free forever | Plus (~£4–6/mo — undercut Teal/Novoresume 3–5×) |
| Capability | Free | Pro |
|---|---|---|
| Profile | Full, versioned, provenance | Same |
| Variants | 1 | Unlimited |
| Tailored applications | 3 active | Unlimited |
| Themes | All core themes | Same (+ future marketplace) |
| Export | PDF+JSON, unlimited, no watermark — **always** | + DOCX |
| AI | Metered monthly allowance, **visible quota** | High allowance, still visible |
| Tracker + Gmail | Full | Full |
| Public profile | — | Custom-slug live profile |
| Job tracker, reminders and correspondence | Included | Included |
| Career Profile and CV editing | Manual tools included | Manual tools plus AI-assisted import and rewriting |
| CV variants and export | Included; own data remains exportable | Included |
| Deterministic CV-to-job match | Included | Included |
| AI generation and strategy tools | Not available | Available within configured safety/usage policy |
| CV themes | Core themes | Core and Pro themes |
| Attachment storage | 250 MB | 5 GB |
**Monetise:** variant multiplicity (the proven seam — value scales with search intensity, exactly when willingness-to-pay peaks, without degrading free quality), AI volume (real marginal cost; honest metering), public profile (ongoing hosted value), later marketplace themes (rev-share).
**Commercial model:** core tracking and user-owned data remain useful on Free. Pro funds cost-bearing AI assistance and adds Pro themes without removing access to existing records or exports after downgrade.
**Never monetise (the trust spec):** export of your own data, watermark removal (never watermark), the tracker (Teal proved free-tracker acquisition; ours feeds the loop), re-access to documents after cancellation (the anti-Novoresume guarantee — put it on the pricing page verbatim: *"Cancel and keep everything you made."*), secret AI caps (Kickresume's one-star engine).
**Never monetise (the trust spec):** export of your own data, watermark removal (never watermark), the tracker (Teal proved free-tracker acquisition; ours feeds the loop), re-access to documents after cancellation, or secret AI caps.
**Not now:** coaching/human services (different business), auto-apply (never), premium template *tiers* before a marketplace exists (6 themes is too thin to split).