jobtrackingapp/docs/launch-site/SEO_STRATEGY.md

SEO baseline and design-neutral proposal

2 November 2026. Source/available-build review only; no deployment, crawl, search-engine ranking, Lighthouse or performance score claimed.

Measured raw-export baseline

Reused the successful local I18N static build, checking byte identity of launch-branch app/layout.tsx, app/page.tsx and app/[[...slug]]/ClientShell.tsx first. Their SHA256 values respectively: 8e4f0cd2776d821c958480aec5c93943674acb0fe28cd60d0822df40009cb262, bf661f17c1c7c06ff8fda41b1afa44144bce694c815d52c3d5a927e32063b1b1, 0afd4379fbfaeb2059cfa860b10523b212a20dc19c64f961de77bb8572ee6791. ClientShell disables SSR for the application. This is reused build evidence for unchanged shell sources, not a fresh launch-branch build or proof of every bundle.

A standard-library HTML parser excluding script/style text found only Jobbjakt and You need to enable JavaScript to run this app. in out/index.html; canonical link count 0, hreflang count 0. This confirms missing descriptive raw HTML, not an assertion that JavaScript-capable crawlers cannot index the client UI. Root metadata is generic and document language initially en. Record post-implementation comparisons against this narrow baseline.

Proposed contract after design/routing approval

• Emit approved public headings, descriptions, feature text and FAQs in static HTML. Keep private routes and provider/account content outside the prerendered marketing boundary.
• Give each published page a descriptive locale-specific title/description, semantic heading hierarchy, Open Graph metadata and approved social asset. Use factual SoftwareApplication/Organization structured data only when supported by the actual page; no fabricated ratings, offers or testimonials.
• Obtain the production public origin from release-approved configuration. Do not guess a hostname or use localhost as a public canonical. Canonicals must refer to the intended published page, with query/tracking variants normalised.
• Derive canonical/reciprocal alternate/sitemap entries from the same approved published market/content-locale inventory. Include only fully supported published variants; self and reciprocal links must agree. An unreviewed locale is absent, not an empty indexable page. Use valid language/script/region tags; country NO must not be treated as Bokmål nb.
• Decide URL shape separately from visuals: proposed explicit /market/{market}/{contentLocale}/... or another approved unambiguous scheme. This is a proposal, not an added route. Preserve existing auth and application links and static-host fallback behavior; do not implement speculative duplicate country pages.
• Keep incomplete/pre-release previews outside production index publication. Robots directives are not an authorisation boundary or protection for private content. Do not expose private or admin routes through sitemap generation.

Required verification before acceptance

Parse exported HTML per approved locale/market; assert meaningful non-JS content, title/description/lang, one intended h1, canonical origin, reciprocal published-only alternates and sitemap membership. Check no unpublished variants, private URLs or unsupported prices/providers. Follow links in an isolated browser; test auth redirect/registration configuration, language persistence and separation from ad/document preferences. Then measure responsive/accessibility/performance budgets on realistic test conditions, preserving manual/device/native-language and deployed-origin gates. No executable SEO publishing infrastructure is introduced by this report.