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Design Principles

Goal

Create a premium, modern career management experience.


Visual Direction

The application should feel:

  • Professional.
  • Modern.
  • Calm.
  • Intelligent.
  • Trustworthy.

Inspirations

Notion

For:

  • Organisation.
  • Clean interfaces.
  • Flexible content.

Linear

For:

  • Professional software feel.
  • Speed.
  • Keyboard-friendly workflows.

FlowCV

For:

  • CV creation experience.
  • Template selection.
  • Visual editing.

Jobscan

For:

  • Career optimisation.

Navigation

Users should always understand:

Where am I?

What can I do?

What happens next?


Forms

Forms should:

  • Be grouped logically.
  • Explain fields.
  • Validate clearly.
  • Avoid unnecessary questions.

Empty States

Every empty state should explain:

  • Why it matters.
  • What action to take.
  • How to get started.

Errors

Errors should:

  • Explain what happened.
  • Suggest next steps.
  • Avoid technical language.

Dark Mode

Dark mode should be supported.

It should feel designed, not inverted.


Accessibility

All features should consider:

  • Keyboard navigation.
  • Screen readers.
  • Contrast.
  • Clear focus states.